Choose based on what's important in the room, whether it be masking dings in foyer walls, highlighting living room trim, or easy cleaning in a bathroom. How a paint will perform has to do with its sheen, or gloss. Flatter, low-luster paints contain minerals that roughen the surface, creating an even coat that hides flaws. Glossier paints have fewer minerals and form a smoother, more durable finish, but they show imperfections.
The article was well-intended, but it makes it sound like painters are the crooks and consumers are innocent victims. That is blatantly un-true. Maybe there should be a follow-up article that educates consumers how not to be shysters by expecting a ton more than they said at the start, or not paying the balance of the job unless something else is done that was not in the contract. Tradesmen have a rough road when dealing with consumers that have short arms but long lists of by-the-way items. No, I'm not a painter...

Most interior painting projects will present corners and edges. Corners, trims, splashes and accents will require cutting in — which generally requires the most patience, preparation and skill. There is a lot of debate among painters whether it is better to cut in before or after applying the roller. Solo painters may want to prepare the surfaces first, apply painter’s tape where required and cut in before applying paint to the rollers. Painters working in teams can split cutting in duties in sections while other team members are applying paint with rollers.
Most pros don't bother cleaning brushes and rollers if they are going to use them the next day on the same job. "Latex paint dries slowly in cold temperatures," says Maceyunas. For two-day jobs, he wraps the rollers and brushes in plastic grocery bags and sticks them in the refrigerator. "Just allow the roller to return to room temperature before reusing it," he says. Roller covers are almost impossible to clean thoroughly. Most pros buy new covers for each job.
The old adage says that you get what you pay for. With that in mind, does an expensive paint job guarantee the consumer better quality? Surprisingly, the difference in pricing does not reflect quality differences. Accurate price depends on the estimator’s business knowledge and estimating skills. The estimator of a successful painting company should know his or her “numbers”. How much a customer pays for the job is critical to the success (and often failure) of a contracting business. What is the right price for one contractor could put another out of business.
Primer:  While technically not paint or a finish, the use of primer is crucial in interior painting. Failing to use primer on a porous surface, such as wood or concrete, can lead to imperfect paint coatings that could end up peeling away from the walls. Primer is also a must if covering up a darker color, as it will take fewer layers to cover the old paint.
I disagree with your criteria to hire a painter. A prompt returned call is nice but does not indicate the quality or fairness of the painter. As far as a written estimate, that should be more of a qualifier for the bid versus an evaluation criterion. I'm not sure one would have favorable results by hiring a painter on this basis. As far as the bidding process, change orders should ONLY be used if the customer requests additional scope (PMP 101). Angie's list should consider asking reviewers if/how much they were told to pay compared with the estimate. Unfortunately, there are a lot of contractors that are unethical and need to be accountable.
Hiring a local painter to tackle your interior painting project is the easiest way to get the job done quickly, neatly, and with the best possible results. A painting contractor will provide the right materials for the job and complete any necessary repair and prep work to ensure a beautiful and lasting finish. Whether you're painting the inside of your house to update a single room or to finish off a big remodel, an experienced painting pro will deliver excellent results in record time.

Painting is one of the quickest and easiest ways to give your home's interior a facelift -- and it is one that can produce dramatic results as well. Unfortunately, many homeowners feel overwhelmed when tasked with choosing a lasting color scheme. To avoid getting stuck with a less-than-perfect color choice, they will spend hours studying the subtleties between Smokey Topaz and Roycroft Suede paint swatches, considering the mood they want to create (whimsical? relaxing? modern edge?), and deciding whether to trust their guts or hire an interior decorator to make sure things turn out just right. Fortunately, interior painting doesn't have to be that difficult. Most paint stores offer samples that you can take home for a wall test. With these samples, you can paint a few colors in large swaths on your wall to see the how the paint interacts with the room's natural light. And you can compare it against design elements like pillows or furniture to see whether it will work with your overall decor as well.
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