I'm an architect and my firm routinely specifies interior finishes for projects so I thought I'd contribute a professional's perspective on the issue of how many coats of paint are deemed "acceptable". The fact of the matter is the average consumer usually isn't a paint expert and can't be expected to know about all the factors that impact coverage. That knowledge is considered "means and methods" and in a court of law, the responsibility lies with the painter or general contractor, not the consumer. What the consumer should be concerned about is the final result-does it look good and is it what you expected? The simplest way to communicate this to your painter is to stipule in your written agreement that the number of coats will be "as required to cover". That way all the guess work about what kind of primer, how many coats, how color affects the scope of work, etc., is removed from the consumer's responsibility and resides where it belongs-with the professional. In the contract that's why retention is always a good idea-typically 10% is withheld from payment until the job is completed to the satisfaction of the customer. Of course in return you as the customer have to be reasonable about what constitutes a completed job. Just my $.02.
The chief difference between a $50 premium paint and a superpremium one that costs twice as much is the type and amount of pigments. These finely ground minerals comprise up to 70 percent of the paint's weight, compared with about 30 percent for an ordinary premium brand. Lift a can from Fine Paints of Europe or Farrow & Ball and you can feel the extra heft of the pigments. The pay­off: more vivid colors, fewer coats, and a longer-wearing finish.
I've seen this article sent out 4 times now. It's out dated in terms of today's "Scams." Paint stores haven't charged more money for deeper paint colors in over 15 years. Also Water downed paint? Seriously? That would never happen in the real world. And Wall repair? what painter would ever not assume wall repair as included? This article is a waste of time and should be taken down or edited to reflect actual scams of todays times.

The perfect roller would hold a roomful of paint, leave the right amount of texture, wouldn't spray or fuzz, and would be easy to clean. Until somebody invents the ideal one, follow these tips to choose the right roller. "The longer the nap, the more paint the roller will hold, but it will also create more texture." says Dixon. "A 1/2-inch nap lamb's-wool roller holds plenty of paint without too much texture," says Dixon. "Less expensive rollers can work," says Span. "Just wash them first in dishwashing liquid to remove any stray fibers." Most of the pros we spoke with prefer 9-inch rollers over 18-inch models -- they are lighter, cheaper, and easier to use. Despite these shortcomings, Maceyunas swears by the wider roller. "The roller can do a whole wall in a few up and down strokes instead of in several dozen W and M strokes," he says.
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I am a painting contractor and have been since 2001. Make sure the estimate provides in writing: What is EXCLUDED as well as INCLUDED. It should state the manufacturer and type of paint going to be used. Estimate says ALL LABOR AND MATERIALS. My estimates to my customers say "guaranteed coverage" eliminates the conversations of 1 coat vs 2 coat. I have my customers submit colors 5 days prior to start date. Customers need to inform me if they are going to use pure white, dark reds, oranges, and bright yellows they need to inform me in that 5 day window, so I can adjust my pricing for 3 coats. Although this more uncommon now than years past because a lot of paint manufacturers have primer with paint products. Let the contractor know if your doing accent walls. This takes longer to cut in straight lines and it requires the contractor to purchase more paint. If you add anything on the scope of work have the painter write out the description and cost prior to them doing the work. Have the estimate say how many days it will take to perform the work. Ask how many workers will be doing the job. Make sure to enforce that number of workers their everyday until the job is complete. Do not give final payment until you do a final walk through. Walk the job when its almost complete and point out areas that you want fixed prior to the contractors final walk through. Its best to do while the workers are still in that particular area as they will have tarps down and areas covered and it will be easier for them to take care of. Purchase a roll of blue tape and stick it to areas that you want fixed. This is called a punch list.
Most pros don't bother cleaning brushes and rollers if they are going to use them the next day on the same job. "Latex paint dries slowly in cold temperatures," says Maceyunas. For two-day jobs, he wraps the rollers and brushes in plastic grocery bags and sticks them in the refrigerator. "Just allow the roller to return to room temperature before reusing it," he says. Roller covers are almost impossible to clean thoroughly. Most pros buy new covers for each job.

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